A celebration of taste, culture, and connection.
Raise a glass to breaking conventions and embracing the vibrant world of wine.
Services
Client
Year
Website
Challenge
Vinitaly & The City aimed to refresh its brand to resonate with a modern, international audience while preserving its deep roots in the wine culture.
With evolving industry trends and a growing desire to connect with younger, global audiences, Vinitaly & The City saw the need for a brand revitalization that would bridge tradition with a fresh, contemporary appeal. The challenge was to create an experience that felt both sophisticated and inviting.
Goal
Through extensive audience research, we refined Vinitaly’s message and visual identity, capturing the essence of Italian wine culture for an international stage.
Leveraging insights from the wine industry, we reimagined Vinitaly’s brand language to create a welcoming yet refined experience. The result was a refreshed identity that not only embodies Italian heritage but also invites a new generation to explore, taste, and connect.
Result
The revitalized brand sparked increased engagement and captured a global audience, enhancing Vinitaly & The City’s presence as a leading wine event.
The rebrand resonated deeply, elevating Vinitaly’s market position and fostering meaningful connections with attendees. The enhanced brand now stands as a dynamic platform that celebrates both heritage and innovation, setting a new standard in the international wine fair industry.
We are redefining excellence in branding. Shaping tomorrow's icons.
We are redefining excellence in branding. Shaping tomorrow's icons.
